Raised Ringside
Who We Are
Paddock PR is a Wellington-based public relations and influencer agency built for show jumping. We started it because the sport deserves storytelling that matches its caliber. Too often, riders and equestrian brands are handed generic marketing by people who couldn’t tell a jump-off from a schooling round. We bring the polish of luxury hospitality and lifestyle PR to a world we’ve been part of for decades.
Our Approach
You can find us at the barn, and if we’re not there, check the nearest horse show. We know the calendar, the circuit and the people who shape it, from trainers and grooms to editors and the creators riders actually follow. That fluency lets us build programs that feel native to the barn and still reach the luxury and lifestyle audiences outside it.
Every engagement is bespoke. Some clients need a single launch timed to Winter Equestrian Festival. Others want a season-long partner for press, creators and activations. Either way, we set clear goals, handle every detail and report the results.
People in the Paddock
Amy Muslin, Founder
Amy has been in the world of show jumping since childhood, counting strides before she knew the alphabet
Born and raised in the suburbs of Chicago, she is now a South Florida native, bringing years of experience in luxury hospitality and lifestyle public relations, including in-house and agency work. She has led countless press and influencer trips, openings, influencer campaigns, large-scale events and brand partnerships for some of the most recognized names in luxury lifestyle and hospitality.
Amy holds a Bachelor of Science in public relations from the University of Miami.
Walk the Course With Us
Share your goals and we’ll take it from here, one stride at a time.